Transforming lives
One Drive at a time.

THE TARGET

-100

Road Deaths / Year

$1M +

Raised for Charity / Year

100

Dream Car Giveaways

Problem

Road safety in New Zealand remains a significant challenge despite substantial investments. Over $2 billion has been spent on the "Road to Zero" initiative, yet the road death count has seen little reduction. Societal challenges, such as impaired driving and speeding, continue to contribute to high fatality and injury rates.

In 2023 Total Estimated Road Fatalities/Serious Injuries [Ref]
~4,400
Fatalities due to Alcohol / Drug Impairment
30%
Where speed is a 'Contributing' factor
40%
Annual social cost of road crashes in NZ
$12b

Solution

Our approach leverages mobile technology to foster safer driving habits by:

Rewarding Good Drivers

Users receive incentives for demonstrating safe driving practices.

Self-Reflection on Tracked Trips

Drivers can review their trips to understand and improve their driving behaviour.

Share Achievements

Once users achieve a safe driving score, they can share their accomplishments.

Compete on the Leaderboard

Encouraging a community of safer drivers through friendly competition.

By integrating these features, we aim to create a culture of safety and accountability on the roads, ultimately driving down fatalities and serious injuries.

Target and Objectives

An overview on our target and objectives for Road to 100

1

Create Incentives

2

Foster Community Engagement

3

Make An Impact

-100 Road Deaths
Our ambitious goal is to reduce road deaths by 100 through various initiatives including promoting safer driving habits, enhancing road safety measures, and leveraging mobile technology. We understand that 0 road deaths as a goal is not rooted in reality.
1M Raised for Charity
We aim to raise $1,000,000 for charity to help fund technological innovations and driver programmes. These funds will support advancements in safety technology and provide education and training for drivers.
100 Dream Car Giveaways
To make Kiwi dreams come true and bolster our fundraising efforts, we intend on giving away 100 dream cars. This initiative not only brings joy to the winners but also helps generate excitement and participation in our cause.

Our Values

At our core, we believe in creating a safer driving experience for everyone on the road. Our values are designed to ensure that our technology seamlessly integrates into your daily life, promoting responsible driving habits without adding any extra burden. Here’s what drives us:

Hands-free, safety first
Safety is paramount. Our technology ensures that you can drive hands-free, minimizing distractions. Whether you're receiving navigation prompts or drive performance feedback, our app supports a safer, more focused driving experience.
Be supportive
We foster a supportive community where drivers can share their achievements and learn from each other. Celebrate milestones and encourage one another to maintain safe driving practices.
Take responsibility
Responsible driving is key to reducing road accidents. Our app provides tools for self-reflection and accountability, helping drivers understand their habits and make necessary adjustments.
Run it in the background
Our app is designed to operate unobtrusively in the background, allowing you to focus on the road. Seamlessly integrate it with navigation apps like Google Maps or Waze, so you can keep your eyes on the journey ahead. Reflect on your drives after you’ve reached your destination, gaining insights to improve your driving habits.
Always learning
We believe in continuous improvement. Our app encourages drivers to learn from their experiences on the road. By analyzing your driving data, you can make informed decisions to enhance your driving skills and safety.
Enjoy the drive, eyes up
Driving should be enjoyable and safe. By keeping distractions to a minimum and providing valuable feedback post-trip, our app ensures you can enjoy your journey while keeping your eyes on the road and hands on the wheel.