Problem
Road safety in New Zealand remains a significant challenge despite substantial investments. Over $2 billion has been spent on the "Road to Zero" initiative, yet the road death count has seen little reduction. Societal challenges, such as impaired driving and speeding, continue to contribute to high fatality and injury rates.
- In 2023 Total Estimated Road Fatalities/Serious Injuries [Ref]
- ~4,400
- Fatalities due to Alcohol / Drug Impairment
- 30%
- Where speed is a 'Contributing' factor
- 40%
- Annual social cost of road crashes in NZ
- $12b
Solution
Our approach leverages mobile technology to foster safer driving habits by:
Rewarding Good Drivers
Users receive incentives for demonstrating safe driving practices.
Self-Reflection on Tracked Trips
Drivers can review their trips to understand and improve their driving behaviour.
Share Achievements
Once users achieve a safe driving score, they can share their accomplishments.
Compete on the Leaderboard
Encouraging a community of safer drivers through friendly competition.
By integrating these features, we aim to create a culture of safety and accountability on the roads, ultimately driving down fatalities and serious injuries.